Job Description
Chief Marketing Officer (CMO) We are seeking a strategic and results-driven Chief Marketing Officer (CMO) to lead our marketing efforts and drive firm growth. The ideal candidate will have a strong background in marketing, digital and traditional advertising, brand strategy, and data-driven decision-making. This role requires a visionary leader who can optimize multichannel marketing efforts and position the firm as a top personal injury law firm in its markets.
Key Responsibilities Marketing Strategy & Leadership - Develop and execute a comprehensive marketing strategy aligned with firm goals
- Build, mentor, and lead a high-performing marketing team
- Collaborate with attorneys, leadership, and the intake team to drive client acquisition
- Oversee public relations and brand reputation
- Create, manage, and optimize the firms marketing budget, ensuring efficient allocation of resources to maximize ROI
- Manage relationships with marketing vendors, agencies, and media partners to ensure cost-effective, high-quality service delivery
- Identify and evaluate opportunities for market expansion, including new service areas and geographic growth
Advertising & Brand Growth - Lead multichannel advertising efforts, including TV, radio, PPC, social media, and programmatic advertising
- Ensure compliance with legal advertising regulations while maintaining compelling messaging
- Oversee content marketing (thought leadership, blog posts, case studies) and brand-building initiatives, including community sponsorships and outreach efforts
- Negotiate contracts and partnerships with advertising platforms, production teams, and external agencies to maximize efficiency and ROI
Data-Driven Marketing - Optimize the firms website, SEO, and paid search campaigns to generate client leads
- Oversee social media strategy to engage potential clients and position the firm as an industry leader
- Utilize CRM and marketing automation to enhance client engagement and lead nurturing
- Develop and oversee dashboards and reporting tools to track lead generation, conversion rates, and ROI across all marketing channels
- Analyze market trends, competitor performance, and client demographics to inform future marketing initiatives
- Monitor and analyze key performance indicators (KPIs), including market trends, competitor performance, and client demographics, to guide decision-making and maximize marketing impact
Community Engagement & Outreach - Oversee and support the Community Engagement team, ensuring alignment with the firm's brand and marketing goals
Qualifications - 10+ years of marketing leadership experience, preferably in legal, professional services, or high-growth industries
- Proven success in multichannel advertising, brand management, and digital marketing
- Strong expertise in SEO, PPC, and marketing analytics
- Experience managing marketing budgets and optimizing ROI
- Proven track record in managing vendor relationships, contract negotiations, and agency partnerships
- Exceptional leadership, communication, and analytical skills
- Ability to thrive in a fast-paced, client-focused environment
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Job Tags
Full time, Contract work,