Job Description

Job Description

Job Description

Job Summary

The Regional Sales Manager – Beer Network is responsible for driving beer sales growth across in the Metro Detroit area and developing a team of Field Sales Representatives. This role focuses on executing strategic sales plans, building strong customer relationships, and ensuring alignment with brand and business objectives. The Regional Sales Manager will oversee daily sales operations, coach team members, and collaborate cross-functionally to maximize market presence and revenue. This role is also responsible for executing beer and mixed drinks regional sales distributed through our beer wholesalers.

Note the home location of this role will be in the Metro Detroit area. Not in Holland.

What You Would Do

• Lead & Act in a manner that is consistent with our Mission, Vision & Values.
• Hire, train, build & lead a high-performing, diverse, engaged & inclusive Team by delivering clear strategies, hiring top talent, & delivering strong coaching through situational leadership.
• Participate in Leader of People functions, including but not limited to, growth & development of team members, talent planning, performance reviews, accountability oversight, & delegation of duties as applicable.
• Execute regional sales strategies to meet volume, distribution, and profitability goals.
• Build and maintain strong relationships with accounts, distributors, and retail partners.
• Strategically lead our team and partner with wholesalers to set and achieve annual sales goals.
• Act as the strategic partner to Pabst Brewing Co within the North Central sales region.
• Monitor market trends and competitor activity to identify growth opportunities.
• Activate our brand in the market through weekly account visits, tastings, events, brand activations, effective sponsorship, POS materials, advertising, and experiential marketing.
• Collaborate with marketing, production, and operations teams to align sales effort with inventory and corporate initiatives.
• Track performance metrics and provide regular reporting to leadership.
• Perform other responsibilities as assigned.

Physical Requirements

• Ability to work flexible hours, including evenings and weekends, as needed for events or account visits
• Ability to travel frequently within the assigned region.
• Comfortable standing, walking, and driving for extended periods.
• Lift up to 50 lbs.
• Stamina to work up to 10 hours per day.

Desired Qualifications

• Bachelor’s degree in business, Marketing, or a related field preferred.
• 5+ years of experience in beverage or beer sales, with proven leadership experience.
• Strong understanding of the craft beverage industry, distributor networks, and retail dynamics.
• Excellent communication, negotiation, and relationship-building skills.
• Proficiency in CRM and sales tracking tools; familiarity with data-driven sales strategies.
• Ability to lead and motivate a remote team across multiple markets.

What We Offer You

• An innovative, growing company in our industry.
• A strong culture: one that is guided through our Mission, Vision & Values.
• A collaborative, caring, creative & engaging place to work.

Our Mission: At New Holland Brewing Company, we are on a mission to enhance the quality of people’s lives.

Our Vision: New Holland Brewing Company’s vision is to create savored moments for the world.

Our Values: We Believe * We Own * We Engage * We Lead * We Act with Integrity * We Care

Mission Impact

• Expand access to exceptional beer experiences by growing regional sales.
• Lead and develop a high-performing sales team that delivers meaningful customer connections and service.

Typical Day

• Lead and support Field Sales Reps through coaching, performance check-ins, and planning.
• Visit key accounts and distributors to drive sales and brand visibility.
• Review sales data and market trends to adjust strategies, report progress, and identify growth opportunities.

Reports To: Director of Marketing and Sales

Team: Marketing and Sales

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