* Develop category strategies that position LiveRamp as the identity and data collaboration partner of choice for streaming and social platforms navigating the landscape* Drive product roadmap influence by gathering partner requirements and collaborating with Product teams to ensure ATS and other solutions meet evolving CTV and social media needs* Identify white space opportunities within the CTV and social ecosystem, including emerging platforms, FAST channels, and next-generation social networks* Lead deal teams comprising Legal, Privacy, Product, Engineering, Marketing, and Customer Success to ensure seamless partner onboarding and activation* Remove blockers by coordinating across functions, escalating strategically, and maintaining momentum through complex technical and business requirements* Translate technical concepts into compelling business value propositions for non-technical executives at partner organizations* Champion partner needs internally, ensuring LiveRamp's product and go-to-market strategies reflect CTV and social media market dynamics* 8+ years in partnerships, business/corporate development, or strategic sales* Deep CTV and/or social media expertise with established relationships at major streaming platforms, device manufacturers, social networks, or adjacent AdTech companies* Proven track record of closing technically complex and long sales cycle deals.* AdTech/MarTech fluency including working knowledge of: SSPs, DSPs, CDPs, identity solutions, header bidding, programmatic advertising, data clean rooms, and privacy frameworks (TCF, GPP, CCPA, GDPR)* CTV ecosystem understanding: familiarity with ACR data, streaming measurement, server-side ad insertion (SSAI), CTV attribution, and platform-specific technical requirements* Social media platform knowledge: understanding of social ad products, Conversions API, offline events, first-party data onboarding, and platform identity solutions* Identity & privacy expertise: strong grasp of authenticated traffic, RampIDs, deterministic vs. probabilistic matching, and privacy-preserving technologies* Player-coach mentality with the ability to balance personal IC contributions with team development and strategic leadership* Executive presence and communication skills, comfortable presenting to C-level audiences and representing LiveRamp in high-stakes negotiations* Cross-functional influence with a track record of rallying diverse teams around shared goals without direct authority* Existing relationships with partnership and business development teams at top-tier CTV platforms (Roku, Samsung, VIZIO, LG, etc.) or social media companies (Meta, TikTok, Snap, Pinterest, etc.)* Experience with Canada and/or Mexico markets, including familiarity with regional privacy regulations and platform dynamics* Background in identity solutions, data onboarding, or audience platforms (e.g., The Trade Desk, LiveRamp, Neustar, Experian, Acxiom)* Track record of launching new products or expanding into new verticals within AdTech or MarTech* Experience working in or closely with product teams to influence roadmap and drive product-market fit* Market leadership position: Work with the industry's most comprehensive identity resolution and data collaboration platform* Strategic importance: This role is critical to LiveRamp's growth strategy in the fastest-growing segments of digital advertising* Executive visibility: Regular interaction with LiveRamp's C-suite and board of directors* Innovation opportunity: Shape the future of privacy-forward advertising technology and identity solutions* Competitive compensation: Base salary + performance bonus + equity, commensurate with experience* Career growth: Clear path to VP and beyond as the team and business scaleLocation: 3 days a week in NYC or SF (potentially Seattle) Travel: 20% (industry events, partner meetings, team gatherings) Reports to: SVP Partnerships* People: Work with talented, collaborative, and friendly people who love what they do.* Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.* Work/Life Harmony: Flexible paid time off, paid holidays, options for working from home, and paid parental leave.* Comprehensive Benefits Package: LiveRamp offers a comprehensive benefits package designed to help you be your best self in your personal and professional lives. Our benefits package offers medical, dental, vision, life and disability, an employee assistance program, voluntary benefits as well as perks programs for your healthy lifestyle, career growth and more.* Savings: Our 401K matching plan1:1 match up to 6% of salaryhelps you plan ahead. Also Employee Stock Purchase Plan - 15% discount off purchase price of LiveRamp stock (U.S. LiveRampers)* RampRemote: A comprehensive office equipment and ergonomics programwe provide you with equipment and tools to be your most productive self, no matter where you're locatedLiveRamp is the data collaboration platform of choice for the worlds most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use caseswithin organizations, between brands, and across its premier global network of top-quality partners.Hundreds of global innovators, from iconic consumer brands and tech giants to retailers, financial services, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements. LiveRamp is based in San Francisco, California with offices worldwide. Learn more at LiveRamp.com.
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