The Social Media Strategist is responsible for developing, executing, and optimizing social media strategies that drive client visibility, engagement, and brand growth. This role combines both strategic planning and hands-on execution, ensuring that content, campaigns, and community engagement align with clients’ overall communication and business objectives.
The Social Media Strategist will lead the organic social media function, managing content calendars, analytics, and creative direction while working closely with Pinkston’s PR and paid digital teams. They should bring a strong understanding of platform trends, audience insights, and brand storytelling to help clients connect with their audiences in impactful and measurable ways. While our social media team works with a variety of clients and sectors, we’re currently seeking a Social Strategist with a particular focus on our faith-based and mission-driven clients.
This position requires both leadership and tactical expertise—shaping the big-picture strategy while rolling up their sleeves to produce, analyze, and refine daily social media activities.
Additional Details
Requirements
Social Media Strategy & Execution
Content Development & Creative Oversight
Client & Team Leadership
Operations & Management
Required:
Culture
Pinkston is a full-service branding, marketing, and communications agency offering integrated public relations, creative, digital, and research services to transform companies and organizations. As an outcome-driven agency, Pinkston is committed to delivering customized, strategic solutions that drive real-world impact.
Benefits
Pinkston offers a comprehensive benefits package that includes company-sponsored health, dental, and vision plans accompanied by employer-funded life insurance, HRA, and short-term disability plan. Optional long-term disability and additional Life Insurance are also available. Pinkston provides a 401k retirement plan and contributes to each employee’s retirement annually, regardless of employee participation.
At Pinkston, great things happen when people come together and are committed to building a collaborative in-person work environment. Pinkston is also committed to a healthy work-life balance. We offer flexibility through an innovative hybrid work model that gives team members the opportunity to work from home up to 30% of the time. Pinkston provides generous holiday and vacation policies, paid parental leave, and an additional week of paid “volunteer time off” to encourage employees to invest time in a 501C non-profit of their choice.
Equal Opportunity Employer
Pinkston is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Pinkston makes hiring decisions based solely on qualifications, merit, and business needs at the time.
...Job Description GQR Healthcare is seeking a travel nurse RN Wound Care for a travel nursing job in Los Angeles, California. Job Description & Requirements ~ Specialty: Wound Care ~ Discipline: RN ~ Start Date: 02/04/2026~ Duration: 13 weeks ~40 hours...
...International Logistics & Traffic Manager Location: Bethlehem, PA Key Responsibilities Coordinate and manage shipments across multiple transportation modes including LTL, FTL, air, rail, and international freight Serve as the primary liaison among shippers...
...all voices are heard? If so, we are looking for driven, goal-oriented people like you to join our team as a Process Engineering Intern. Here's what you will need to do: Work alongside design engineers to analyze systems using discipline-specific software packages...
...CNA Training - FREE Tuition!! Full Time Day through training | Full Time Evenings once Certified Garden Spot Village, part of Garden Spot Communities, is offering you an opportunity to participate in our Tuition-Free Certified Nursing Assistant Program! This...
...looking for a highly creative, detail oriented, and self-motivated Social Media Coordinator. This position will manage all Hilma social... ...NYC area and work in our office in Dumbo Monday-Wednesday, with remote days on Thursday and Friday. We are Hiring a: Social Media...