Job Description

Company Description

For over 30 years, Serola Biomechanics, Inc. has been dedicated to pain relief and prevention by manufacturing high-quality orthopedic solutions, including sacroiliac (SI) support belts and elbow braces. Founded by Dr. Rick Serola, a chiropractor, the company emerged from research on biomechanics and muscle strength following sacroiliac stabilization. Today, Serolas affordable products are used globally to alleviate pain and prevent injuries.

The Role

The Growth Marketing Manager will be responsible for developing and executing high-performing digital campaigns that drive measurable sales and brand growth. This role combines analytical skills with creative strategy focusing on continuous testing, learning, and scaling.

Youll oversee paid advertising across Meta, Google, Amazon, and Walmart , and play a key role in optimizing our digital funnel from awareness to conversion.

Responsibilities:

• Plan, manage, and optimize paid campaigns across Meta, Google, Amazon, Walmart, and other platforms.
• Develop a comprehensive growth roadmap to scale digital performance in alignment with company goals.
• Track and improve ROAS, CPC, CAC, and conversion rates .
• Conduct ongoing A/B testing and collaborate with creative resources to improve ad performance.
• Use analytics tools to identify trends, opportunities, and performance gaps, and translate them into actionable insights.
• Forecast performance, manage budgets, and report clear results and recommendations to leadership.
• Contribute to the development of campaign strategy and audience segmentation across all channels.
• Align digital advertising with broader initiatives such as influencer marketing and brand campaigns.

What You Bring

• 36 years of experience in growth marketing, performance marketing, or paid media management , preferably in e-commerce or retail.
• Proven success in managing campaigns on Meta Ads, Google Ads, and Amazon Advertising .
• Strong analytical and data interpretation skills; fluent in metrics like ROAS, CTR, CPA, and LTV.
• Experience with A/B testing , funnel optimization, and audience targeting.
• Working knowledge of Google Analytics (GA4), Amazon Growth, Microsoft Clarity, or similar tools.
• Hands-on mindset eager to test, learn, and scale efficiently in a fast-paced environment.
• Bonus: Familiarity with Target Plus, Amazon Seller Central, or Walmart Marketplace.

What We Offer

• Opportunity to directly impact Serolas global e-commerce and retail growth .
• A mission-driven culture focused on improving health and mobility worldwide.
• Competitive salary with performance-based bonus potential.
• Rockford-based preferred for on-site collaboration.
• Clear growth path within the marketing organization as the brand scales.

Join Us

If youre passionate about building brands that make a difference and know how to turn clicks into customers wed love to hear from you.

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