Senior Account-Based Marketing Manager (San Francisco) Job at Goswift, San Francisco, CA

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  • Goswift
  • San Francisco, CA

Job Description

Company Description

Swiftly is on a mission to help cities move more efficiently. We are the leading transit data platform for agencies to share realtime passenger information, manage daytoday operations, and improve service performance. Today, over 180 transit agencies in 12 countries including LA Metro, MARTA, SEPTA, and MBTA rely on Swiftly to improve ontime performance by up to 40% and increase passenger information accuracy by up to 50%. The result is better service reliability, increased ridership, and more efficient transit operations.

Even though Swiftly's HQ office is located in San Francisco, CA, we are open to candidates in most locations across the U.S. as well as Ontario and British Columbia, Canada. At this time we are unable to provide visa sponsorship.

About the Role

Were looking for an Account-Based Marketing (ABM) Manager to drive growth by creating highly targeted, personalized marketing programs for Swiftlys most strategic accounts. This role is critical to Swiftlys next stage of growth youll help us fuel pipeline from highpriority new logo accounts, unlock green space within our customer base, and expand adoption of our products.

As the Sr. ABM Manager, youll be both strategic and handson. Youll zoom out to identify opportunities for expansion across our market and zoom in to craft tailored campaigns that engage specific decisionmakers and influencers. Youll also own Swiftlys paid media strategy, using channels like LinkedIn, Google Ads, and industry partnerships to influence buyers and elevate our presence in key accounts. By partnering closely with Sales, Customer Success, and Marketing, youll connect Swiftlys solutions to the outcomes transit agencies care most about.

What youll do

  • Own and drive Swiftlys ABM strategy build and scale Swiftlys ABM program, expanding from 10 to 50+ strategic accounts and directly influencing pipeline and revenue growth.
  • Partner closely with Sales and Customer Success by shaping joint account strategies that unlock pipeline growth, accelerate expansion, and strengthen customer partnerships. Youll ensure ABM efforts align with business priorities and growth targets.
  • Lead the creation and execution of highimpact, multichannel campaigns that deliver personalized engagement, resonate with executive decisionmakers, and influence key opportunities.
  • Develop scalable messaging frameworks , content strategies, and toolkits that enable global teams to deliver personalized, consistent, and impactful ABM campaigns.
  • Increase market awareness by owning our paid media strategy across LinkedIn, Google Ads, and industry partnerships, ensuring our brand stands out with the buyers who matter most.
  • Own the strategy and evolution of our ABM tech stack , ensuring we can effectively scale programs by integrating new tools that enhance measurement, targeting, and impact reporting.
  • Build reporting frameworks to measure successtracking campaign performance, pipeline creation, conversion velocity, and influenced revenue.
  • Champion ABM across the organization , embedding best practices, educating stakeholders, and driving alignment across functions.

What will set you up for success

  • 68+ years of experience in B2B marketing, with at least 3 years in accountbased marketing or a closely related role.
  • Proven track record of building and scaling ABM programs that drive measurable pipeline, expansion, and customer adoption.
  • Strong experience with paid media strategy and execution (LinkedIn, Google Ads, industry publications), ideally in a B2B or enterprise environment.
  • Strong knowledge of account segmentation, targeting, and personalization strategies.
  • Highly crossfunctional and collaborative; you thrive on partnering with Sales, Customer Success, and Marketing to align on goals and deliver impact.
  • Analytical mindset with experience using data and tech stacks to measure ABM performance, optimize campaigns, and demonstrate ROI.
  • Passion for public transit and missiondriven work.

Even better if you have

  • Experience marketing to government or public sector agencies.
  • Familiarity with transit, mobility, or transportationrelated industries.
  • Handson experience with ABM platforms and tools.

Pay Range

US Salary Range: $100,000 $150,000 USD

Canadian Salary Range: $110,000 $165,000 CAD

Beyond the Skills

We are looking for candidates who are passionate about mobility, sustainability, or missionoriented projects that have a significant realworld impact. Ideal candidates encompass the core values of our company:

  • Team. Together, we are more effective and better supported.
  • Impact. Drive impact for our customers, our company, and all of our teams.
  • Diversity. See differing perspectives as ways to address our weaknesses and find new strengths.
  • Communication. Assume others internally and externally have good intentions.
  • Feedback. We share feedback because we want each other to grow professionally and personally.
  • Growth. Foster personal, professional, and company growth.

Benefits

  • Competitive salary
  • Equity compensation for every employee
  • Medical, Dental and Vision
  • Retirement with Employer Match
  • Flexible Spending Account (FSA)
  • Home office setup reimbursement
  • Monthly cell/internet reimbursement
  • Monthly Be Well stipend
  • Flexible PTO with a recommended minimum
  • Flexible work environment
  • 16 paid holidays, including holidays in months without US national holidays
  • 8 fully paid weeks of leave for childbirth/adoption

Travel note

Swiftly employees can generally expect to travel 12 times a year for inperson company or team offsites. As a fully distributed company, we consider these offsites important for cultivating strong relationships across our teams! Attending these inperson is expected and encouraged, although we understand everyone has different personal circumstances and we will consider requests for exceptions. Customerfacing team members and other specific roles may be expected to travel more frequently.

Equal Opportunity & EVerify

We are an equal opportunity employer we are committed to a workplace that is as dynamic, diverse, and passionate as the communities we serve.

Because we work with public agencies, we participate in EVerify.

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Job Tags

Full time, Work at office, Home office, Flexible hours,

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